Virtual Holiday Craft Fair From Grand Central Terminal - Coming November 16th - December 25th / Come See & Write With All The Pens In Person At The - White Plains Holiday Market 12/3 - 12/13

Grand Central Wrap Up – Part 1

Grand Central Holiday Fair 2019 Results

Since Thanksgiving was so late into the month of November in 2019, there were six less selling days than in 2018.  Those are days, and revenue, that you cannot make up unless you sell more pens than the previous year.  When comparing the actual dates from 2018 to 2019 we did sell more pens for the same number of days in 2018.   The average number of pens per day increased to 25 per day versus 22 per day. We sold 900 total pens in 2019, but 945 in 2018.  Since we didn’t have those 6 extra days, we came up short. Better per day sales, but less total sales. If we had those extra 6 days we could have anticipated selling about 150 more pens!

What were some of the causes for the “per day” sales increase?  I will discuss this in a later post – stay tuned!